New Audi S8 review: is it really worth £100K?

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On the lookout for your next car? Head to to find the right car from the right dealer, at the right price.
This is the Audi S8, and it just might be the perfect car someone looking to travel in limousine luxury coupled with supercar performance! Under the bonnet you’ll find a 4-litre twin-turbo V8 that delivers 571hp and 800Nm, so it’s definitely not a case of style over substance!
Of course, as you can imagine, it doesn’t come in cheap, starting from £100,000! But when you consider that realistic competitors such as the AMG S63 & M760Li are so out of date (and when they were new, cost close to £150,000!), is the S8 the new luxury limo king? You’ll have to stick with Mat to find out!
00:00 Intro
01:03 0 - 60mph
02:10 Brakes
02:36 Exterior Design
03:47 Interior Design
04:28 Back Seats
04:45 Boot
05:10 Five Annoying Features
06:33 Five Good Features
07:55 Everyday Driving
09:08 Twisty Road Driving
10:29 Verdict
Audi S8 Specifications:
RRP: From £97,140
Horsepower: 571hp
Fuel Economy: 24 mpg combined
Engine: 4-litre twin-turbo V8
Torque: 800Nm
Dimensions: 5,179 mm L x 1,945 mm W x 1,474 mm H
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Runtime: 11:26


carwow - 3 måneder siden
Audi S8 vs Mercedes-AMG S63 vs BMW M760Li - which are you picking? VOTE with a LIKE in the comments below!
Leon Heart
Leon Heart - 26 dager siden
Audi s8
Rudraksh Tiwari
Rudraksh Tiwari - Måned siden
Audi S8 sir. This V8 Quattro beast over anything, anyday, everyday(probably). It's like this or nothing for me. 😑
Rodney Koerber
Rodney Koerber - Måned siden
Audi S8
ASD 79
ASD 79 - Måned siden
carwow AMG S63
Mosa Sakö
Mosa Sakö - Måned siden
Liam Mcleish s8 = rs8
raja shekar
raja shekar - Dag siden
I always love your narration
NICK LANTOS - Dag siden
Aman Jassal
Aman Jassal - 3 dager siden
What the hell is Matt on with the S8 not standing out ? The S8 is pretty much perfect.
Steve Steve
Steve Steve - 11 dager siden
Give the option to cancel these bloody awful adverts
Zuzumuzi Ngomane
Zuzumuzi Ngomane - 19 dager siden
When you want to be a somebody buy a merc or a beemer. If you are a somebody you buy an Audi.
Ahmed Mohiuddin
Ahmed Mohiuddin - Måned siden
Jason Statham be like: It's time for me to get going...
Ahmed Mohiuddin
Ahmed Mohiuddin - Måned siden
The exterior of it is exactly the same as A8. Absolutely no difference at all
Christian De la Torre
Christian De la Torre - Måned siden
Sergio : seeeeeeeh
rimmilapudi rajasekhar
rimmilapudi rajasekhar - Måned siden
The completely family car
Gersi Doda
Gersi Doda - Måned siden
S8 is more better then rs6 and rs7 wow!
Rudraksh Tiwari
Rudraksh Tiwari - Måned siden
If Roads were a transformer franchise, this Audi right here would proudly take over the roles of Optimus prime. Beast ma Boiii 👌.
Frank Klement
Frank Klement - Måned siden
Looks very avarage.
Jessel Renny
Jessel Renny - Måned siden
Mat and rory are the best in the business
a o
a o - Måned siden
ROBERT TOMIĆ - Måned siden
Will it be a8 with w12 like on the video of protecting driver?
jurassicaquatics - Måned siden
didn't hear you ask about is bmw m worth it .very bias
Rajvosa97 - Måned siden
Man it looks boring like a grandpa’s car
Unknown /
Unknown / - Måned siden
In India it’s more than £200k .Every imported car is doubled or tripled the price,That’s why people with a c class are also called very rich in India.
Just Bane
Just Bane - Måned siden
It's ready for new Transporter movie
Lee Ketteringham
Lee Ketteringham - Måned siden
Seriously How many Adverts do you need, total greed on your behalf !!!!
L Boseman
L Boseman - 2 måneder siden
Matt i never here you say is a bmw or mercedes is worth it.thats a problem for me
Adi Kuru
Adi Kuru - 2 måneder siden
7:16 huh w12? I thought they were offering only v8
Gurbetçi Adam
Gurbetçi Adam - 2 måneder siden
Mijn droom auto
Gurbetçi Adam
Gurbetçi Adam - 2 måneder siden
My dream car Hayalimdeki Araba
Gurbetçi Adam
Gurbetçi Adam - 2 måneder siden
TaqCOOL - 2 måneder siden
It's wonderful car and very beautiful, but don't like those quad tail pipes. It looks aftermarket made by a 18 years old teenager. This is supposed to be luxurious from every single angle
Mid evil
Mid evil - 2 måneder siden
Ah 140k in usa but 600lbs of torque
D Traveller LK
D Traveller LK - 2 måneder siden
BMW M760Li ,Audi S8 , Mercedes-AMG S63
Blue Planet
Blue Planet - 2 måneder siden
What Audi model was used in Transporter 4
ForraiU96 - 2 måneder siden
:=]] Dobogókő, Hungary, Drift! :=]]
Anan Badaan
Anan Badaan - 2 måneder siden
This car needs a sport Steering wheel and more aggressive hood and always leather on top of the doors standard Alcantara in the doors should be leather too not enough luxury
BascarooMuffins - 2 måneder siden
In Mexico, the S8 costs 130K USD. BMW M760Li costs 186K USD and MB S63 costs 210K USD. There is no way to justify a 56K difference to the BMW and 80K to the benz, Audi wins hands down
Bran22p - 2 måneder siden
They made it soo ugly with the new design. It's ridiculous...who really is paying that much for this ugly car?
Lambyqoo - 2 måneder siden
B. O
B. O - 2 måneder siden
100k is a freaking joke for this car
Planet Tv
Planet Tv - 2 måneder siden
👑 Audi S8
Super Ivanchu
Super Ivanchu - 2 måneder siden
Plis traducción this video in spain un I interésting audi s8 review pero soy español y no esntiendo este video
Kraug _
Kraug _ - 2 måneder siden
I don’t like the overly big grill
Trix_Zentyfi - 2 måneder siden
I'm excited about the S8 plus
Michael Stevens
Michael Stevens - 2 måneder siden
Do you get your own motorway lane included in the price?
Seth Rose
Seth Rose - 2 måneder siden
the limiter ruins it
Roland Ong
Roland Ong - 2 måneder siden
did you know that at 7.36, audi a8 have w12 engine??!!
Y J - 2 måneder siden
It doesnt look like a 100k car at all. Front design is so dull :
DJI Drone Travel
DJI Drone Travel - 2 måneder siden
Amazing sport car O_O
Ahmed Mohiuddin
Ahmed Mohiuddin - 2 måneder siden
7:36 That was A8, not S8.
Pepegahaus - 2 måneder siden
Fuck that car is so beautiful.
Артём Неделя
Артём Неделя - 2 måneder siden
Hahahaha, there is again Matt's favorite equipment for car reviews - the stick!
Артём Неделя
Артём Неделя - 2 måneder siden
Hio Matt! Do you have any Volvo reviews?
K.T. Nowak
K.T. Nowak - 2 måneder siden
Yes , but this is not car for kids who wants to play with cars like You ..this car is for Your boss.
Viver - 2 måneder siden
Кто с русского карвау
Matty Mckinstry
Matty Mckinstry - 2 måneder siden
Pretty sure if he turns off the traction control he can rev these cars til his hearts content
Thanh Tú Hồ
Thanh Tú Hồ - 2 måneder siden
In Vietnam, you dont need to ask this question. Because we have to pay over 300.000 pounds to buy this car. 100.000 is very cheap.🤤🤤
Mwethera James Shaque
Mwethera James Shaque - 2 måneder siden
I can't wait when Audi drops HORCH to compete with Maybach and Rolls Royce
Golo1949 - 2 måneder siden
I know its lighter but the Lexus GS300 only takes 40.8m in 2.8 sec. See JC on stopping distances.
SpeedDemon - 2 måneder siden
Imagine an RS8!
Asad k
Asad k - 2 måneder siden
I donw know what car to buy cz when I choose 1 another good 1 comes out in 1 day
Gantira Fahreiza
Gantira Fahreiza - 2 måneder siden
Why Audi? Why you make this car faster than an RS7.. but with less power figure. I’m confused...
Алмаз Хамзин
Алмаз Хамзин - 2 måneder siden
Dumi Patsika
Dumi Patsika - 2 måneder siden
Laszlo Mavilia
Laszlo Mavilia - 2 måneder siden
Am I the only one finding this car's design absolutely bland?
LAW NEWS - 2 måneder siden
Difference between S8 and A8L?
본계정 - 2 måneder siden
Ben Sutton
Ben Sutton - 2 måneder siden
Man i love mat Watson. Seriously if you fire him i am literally going to kill you all and make it hurt
Sangam Limbu
Sangam Limbu - 2 måneder siden
matt you cannot disrespect the "carwow stick of truth" just like that
Davor Vrki
Davor Vrki - 2 måneder siden
The best car ever... Fantastic car💪💪💪
Richard van Tricht
Richard van Tricht - 2 måneder siden
Car looks so boring
வெங்கடேஷ் ntk
வெங்கடேஷ் ntk - 2 måneder siden
James Harrison
James Harrison - 2 måneder siden
Lovely if you buy new with bumper to bumper warranty. After 3 years - Hahaha. Audi will be inheriting your house. Google Audi turbo filter as a small taster.
ygg drasil
ygg drasil - 2 måneder siden
My god if I had that money to spend on a car I'd be getting a Tesla.
Hansie Abraham
Hansie Abraham - 3 måneder siden
Pretty impressive ini?!
Loved that reaction 😎
Mandakh Ganbaatar
Mandakh Ganbaatar - 3 måneder siden
It is a shame that you are not based in German Autobahn.
T-Bag - 3 måneder siden
Can you use 1 stick for all cars, not just a random one every time?
Perhaps get 1 painted with the carwow logo etc.
Savage MadaFaka
Savage MadaFaka - 3 måneder siden
I will buy it in 10 years when the price drops
Zsolt Juhász
Zsolt Juhász - 3 måneder siden
'It drives awful wheels.' K (yeah, I know I'm deaf af)
whatever04 - 3 måneder siden
It costs exactly double that in india.. ~£200K base model
Vijayvijay17april Omm
Vijayvijay17april Omm - 3 måneder siden
Thank you mat for doing Audi S8❤️🙏
Aleem Siddique
Aleem Siddique - 3 måneder siden
0:12 "𝙉𝙊𝙍𝙈𝘼𝙇" limousine luxury.
Seven seven seven Klub
Seven seven seven Klub - 3 måneder siden
Citroen C4 Grand Picaso👍 2010 y,is better and and more comfortable for longer trips, more economical and definitely lasts is'n like before...👎 and for everybody who not believe me 🖕🖕🖕fuck audi it's chinese car
Daniel Jordan
Daniel Jordan - 3 måneder siden
7:15 that a8 has a w12 engine? since when
idris yavuz
idris yavuz - 3 måneder siden
Mısss s8
idris yavuz
idris yavuz - 3 måneder siden
Super s8
Adam De Gioia
Adam De Gioia - 3 måneder siden
Your mix of metric and imperial is enough to envoke WWIII. Love your videos though!
John Mitchell
John Mitchell - 3 måneder siden
CarWow are so minted, I reckon they could've got Jason Statham to review this car (think of the views) _Is The New S8 The Ultimate Transporter?_
Disclaimer: Matt is still awesome!
11plus preparation
11plus preparation - 3 måneder siden
Do a drag race between a BMW M760Li vs Audi S8 vs Mercedes S63
Marko Stanojevic
Marko Stanojevic - 3 måneder siden
It would not need an ad if it were worth the price. AMIN
Marko Stanojevic
Marko Stanojevic - 3 måneder siden
No it is not worth any other car on the planet does not worth the price it is sold for.
Jiraiya Boy
Jiraiya Boy - 3 måneder siden
100K ? 250K here in Cambodia
Kyle Fpv
Kyle Fpv - 3 måneder siden
Susnigdho Mohanta
Susnigdho Mohanta - 3 måneder siden
hey Matt did you change your cameraman?!...nowadays your video angle looks different than previous
Mpendulo Mkhize
Mpendulo Mkhize - 3 måneder siden
If I find what I like, I stick with it, run with it and walah at the finish line. Audi! You're uniquely you! 😘
Arthur Morgan
Arthur Morgan - 3 måneder siden
I live in canada and only have the s8 with the lwb
Khb 888
Khb 888 - 3 måneder siden
The S8 finishes the quarter mile before my car can even reach 100kph 😂😂😂
vondahe - 3 måneder siden
Audi’s sedans are too similar. The 8 doesn’t look anything like a limo.
vondahe - 2 måneder siden
Audi A4 2.5 TDI Of course. It’s called brand identity. It sounds so simple but it’s very hard to master. Porsche have perfected it. Anyone would recognise any Porsche made since the 1960’es. Mercedes was the same until they decided to create more product lines than you can count. They’ve lost their direction by trying to be everything at the same time. Audi has followed Mercedes to some extend but all their sedans look the same. Whether you think that’s a great idea or not, it’s hard to see what would persuade a prospective buyer to chose the next level when it looks the same as the previous. Then why even have different series? It makes no sense. The best series identity I can think of was BMW especially in the 1980’es and a little bit less in the 1990’es. You could literally see a kilometre away if it was a 3 series, a 5 series, a (rarer) 6 series or a 7 series. Now they have the amputated 3 series called the 1 series, the abominable 2 series, the 3, 4, 5, 6 and 7 series and they all look like a Samsonite suitcase with the nostrils of a blue whale (if those had nostrils). Pretty? Absolutely not.
T C1878
T C1878 - 3 måneder siden
Yep looks way too much like the new A6, that’s why I think BMWs controversial huge grill on the 7 series was a good idea, clear identifier of a luxury limousine.
florin Radu
florin Radu - 3 måneder siden
Oooo my good , nearly all models look the same, and that kidney grill is just awful huge 😫
Ronmake - 3 måneder siden
So as BMW, Mercedes, Lexus every car company doing it now
Jay Pachani
Jay Pachani - 3 måneder siden
This car has only one option or it has s8L also ?🤔
S L - 3 måneder siden
Do a dragrace between a GOLF R vs GOLF GTI TCR. There is no consensus wich one is faster! Show us with the dragrace science wich one is quicker!
Llama - 3 måneder siden
if people will buy over-priced as fuck aston martins, this is way better value
Marshall Blr
Marshall Blr - 3 måneder siden
meanwhile, in a range rover you get 900L of boot space!
it definitely not worth 100k. why would anyone buy a german car for 100k when you can get a proper British made car even under with better options?!
but seriously, no offence!
let's remark one outstanding point!
Germans realised the British are right about placing the lcd screen where it is and not in a pop-up sort of screen!
yeet y?
yeet y? - 3 måneder siden
9:14 yeah it does
Baron Von Jo
Baron Von Jo - 3 måneder siden
It looks so boring.
astrodad65 - 3 måneder siden
These depreciate..a lot.
I bought a 2013 S8 for $48k with 24k miles in 2018 (originally sold for $130k). Added apr stage 1 for $2k and it is just as fast and looks almost the same as this 2020. Love my Stage 1 2013 S8. A real sleeper.